AT Creative is short for ‘Audio Trails Creative’.
Back in 2006 I was almost exclusively creating downloadable audio guides for outdoor places. It was a natural decision to call the business ‘Audio Trails’. However, with advancements in technology and my own skills, plus the working relationships I have formed with a great many creative professionals since, the name no longer represented the wide range of creative interpretation projects we have been responsible for delivering. Today, the business offers project management and interpretation planning, content creation (including audio trails!), graphic design, plus a considerable amount of native and web app development.
Renaming the business was a tough decision so it was important to maintain a link with the original brand, with the addition of an extra colour tone thrown in for good measure. The AT Creative logo reflects two key ideas: focussing a spotlight on our natural and cultural heritage and communicating its meaning – in other words heritage interpretation. But it is not without coincidence that the name can also be read as ‘at creative’ – it is intended to show we are at the creative edge; myself and my collective of creative associates are proven innovators of high-quality and unique, user-focussed visitor experiences and digital wayfinding.
I hope you find the website informative. The portfolio of case studies provide a flavour of completed work. They showcase our work and are intended to help you visualise how your own project could evolve. I’m always happy to discuss potential projects so please do get in contact.
Dan Boys, Creative Director, AT CreativeLinkedIn What we do