AT Creative is short for ‘Audio Trails Creative’.
Back in 2006 we were almost exclusively creating downloadable audio guides for outdoor sites. It was a natural decision to call the business ‘Audio Trails’. However, with advancements in technology and our own skills, plus the working relationships we have formed with a great many creative professionals since, the name no longer represented the wide range of creative heritage interpretation projects we have been responsible for delivering, however audiotrails.co.uk still lives on as the home of our audio tour app software. Today, we primarily specialise in native and web app development but also offer:
- project management and interpretative planning
- content creation (including audio trails!)
- formal and informal education and learning
Renaming the business was a tough decision so it was important to maintain a link with the original brand, with the addition of an extra colour tone thrown in for good measure. The AT Creative logo reflects two key ideas: focussing a spotlight on our natural and cultural heritage and communicating its meaning – in other words heritage interpretation. It is no coincidence that the name can also be read as ‘at creative’ – it is intended to show we are at the creative edge; us and our collective of creative associates and technical specialists are proven innovators of high quality and unique, user-focussed visitor experiences and digital wayfinding.
In 2020 we created a new company called Wildfi Ltd to take over Info-Point, a product designed to give heritage and outdoor sites their own local internet. You can read more about that at info-point.eu.
We hope you find the website informative. The portfolio of case studies provides a flavour of recently completed work. They showcase some of the things we can do and we hope they help you visualise how your own project could evolve. We’re always happy to discuss potential projects so please do get in contact.
Dan and Ruthie Boys, Co-owners, AT Creative.What we do