Visitors to Minehead who have downloaded the Minehead Maritime Mile app can unlock bonus content as they walk along the mile-long seafront. 3D models of some of Minehead’s iconic maritime history are brought to life with Augmented Reality, and archive videos reveal how Minehead used to look in yesteryear.

The App also features a quiz, with a prize for those who complete it, and souvenir selfie frames to share with friends, family and followers.

Minehead Maritime Mile app iOS screenshots showing the map, menu navigation, quiz and place pages

Minehead Maritime Mile app iOS screenshots

“Working with Dan has been a pleasure. The Minehead Maritime Mile Trail App has exceeded expectations! … we are delighted with all features especially the augmented reality, it offers more interaction and interest for visitors to Minehead.”

Nicki Maclean, Tourism & Economy Officer – Energy Infrastructure of Taunton Deane Borough Council and West Somerset Council

“The Maritime Mile showcases Minehead’s history and heritage and is a great new feature to enhance what we can now offer our visitors – and encourage more people to enjoy Minehead. We are lucky to have a fascinating history that can be brought to life through harnessing the incredible technology that is available now.”

Cllr Andrew Hadley, West Somerset Council’s Lead Member for economic regeneration


iOS | Android

Creative Process

To complement the five interpretation panels installed along the seafront, the client wanted to include an interactive visitor experience element that utilised Augmented Reality. Having met the client, walked along the seafront and taken receipt of the branding guidelines, a content strategy and functional specification was devised for the app. Once agreed, we built the iOS and Android app, implementing the AR and quiz functionality as new features into our Places and Trails native app software. At the same time we began creating the 3D models.

Following onsite testing we refined several elements of the AR e.g. the scale and loading position of the 3D models to enhance the experience. In addition, we uploaded the 3D models to sketchfab and added in-app links. This enabled app users without an AR compatible device to explore the models in a web browser, as illustrated below.

See how the AR works

For visitors with an AR compatible device, they are able to unlock the models (and archive video) when they reach one of the interpretation panels. The video below (recorded during onsite testing with our Debug feature enabled) illustrates how the AR works.